Online

Intellectual Property and the Automotive Industry

General information

Online course, divided into six meetings.

Day and Time

31.03 | 02.04 | 07/04 | 09.04 | 14.04 | 16.04 -7 PM to 8:30 PM

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Online course

Investment


Free for Dannemann clients

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Description

According to data provided by the Ministry of Economy, the automotive sector is one of the most important in Brazil and represents no less than 22% of all industrial GDP.

It is an extremely competitive industry that has as its striking feature the very high investments in Research and Development (R&D). Therefore, innovation is the watchword of this industry and a sine qua non condition for any company in the automotive sector to stand out in relation to its competitors.

Precisely for this reason, the intellectual property protection system is so important for automakers and other actors in the production chain, often representing the dividing line between the success and failure of these agents.

In this course, IDS will explain how IP rights are used to protect innovation in the automotive industry, enabling professionals in the field to use them as a truly strategic business tool.

Program

  • 31.03.2020 - PATENTS IN THE AUTOMOTIVE INDUSTRY

    Teacher: Marc Hargen Ehlers

    Historically, the automotive industry has always been at the forefront of technological innovation. Increasingly, traditional vehicles give way to real "computers on wheels". How can automakers and other companies in the automotive sector use the patent system to protect their inventions? How can agents in the sector anticipate new technological trends and establish more effective protection strategies? What enforcement policies are used by automakers and other major players in the market? These are some of the main topics to be addressed in this module.

  • 02.04.2020 - INDUSTRIAL DESIGNS IN THE AUTOMOTIVE INDUSTRY

    Teachers: Natalia Barzilai and Eduardo Câmara

    Industrial Design is the IP institute that protects the ornamental plastic shape of a particular object. For this reason, it plays a key role in the automotive industry, as it protects the aerodynamic configuration of the vehicle, as well as its parts and components. In this module, the requirements for obtaining an industrial design registration in Brazil will be explored, how such rights have been practiced in the automotive industry, and how Brazilian courts have positioned themselves on the subject.

  • 07.04.2020 - PINTERFACE BETWEEN INTELLECTUAL PROPERTY AND ANTITRUST LAW IN THE AUTOMOTIVE INDUSTRY

    Teacher: Amanda Navegantes

    In a few economic sectors, the tension between the intellectual property system and antitrust law is so latent. This happens in the already classic clash between automakers with industrial designs and independent manufacturers of parts and auto parts. This module will be entirely dedicated to this dispute and will include a detailed analysis of CADE's jurisprudence on the matter.

  • 09.04.2020 - BRANDS AND TRADE DRESS IN THE AUTOMOTIVE INDUSTRY

    Teacher: Felipe Dannemann

    Several car brands reflect a lifestyle and are true magnets capturing clientele. They are ultrafamous symbols that often become the target of the most diverse forms of counterfeiting. In addition, the vehicle configuration itself has a distinctive function, attracting the application of institutes such as the trade dress and unfair competition. In this module, we will examine how to protect brands and trade dress in the automotive industry, including some leading cases on the subject.

  • 14.04.2020 - COUNTERFEITING IN THE AUTO PARTS AREA

    Teacher: José Henrique Werner

    According to data from the Brazilian Association to Combat Counterfeiting (ABCF), the Brazilian auto parts sector loses about R$ 3 billion each year with smuggling and counterfeiting. This is a systemic problem that affects not only companies but also puts consumers' safety at risk. In this module, we will examine the most effective measures that can be implemented to curb counterfeiting in the auto parts sector.

  • 16.04.2020 - DATA PROTECTION IN THE AUTOMOTIVE INDUSTRY

    Teachers: Carlos Eduardo Eliziario and Filipe Fonteles Cabral

    New technologies have significantly impacted the automotive vehicle industry. With the Internet of Things (IoT), Artificial Intelligence (AI) and the massive use of personal data, automobiles are increasingly interactive and connected. How is the automotive sector being impacted by the entry into force of the GDPR and LGPD? How to reconcile the use of algorithms with privacy and data protection laws? What are the main challenges faced by automakers and other companies in the sector in adequacy projects? These and other issues will be addressed in this module.

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