Launch of the book “Artificial Intelligence and Innovative Technologies: The New Era of Intellectual Property”, signed only by women

Launch of the book “Artificial Intelligence and Innovative Technologies: The New Era of Intellectual Property”, signed only by women

On June 18, the book “Artificial Intelligence and Innovative Technologies: The New Era of Intellectual Property” was launched in Rio de Janeiro, at the headquarters of the Brazilian Intellectual Property Association (ABPI). The book deals with issues related to technology and intellectual property, exploring the views and experiences of 25 professionals working in the field, both in the public and private sectors. The book encourages discussion about new tools, such as Artificial Intelligence (AI), and their impact on Intellectual Property in a wide range of fields.

The book is made up of 18 articles that offer critical analysis and strategic solutions to the challenges faced by society in an era of accelerated technological advances. They also seek to develop a deeper understanding of the legal and strategic issues related to the intersection between AI and Intellectual Property. In this way, it brings together the critical perspectives of women experts in technology.

Among the issues addressed, the book begins by exploring, in its first chapter, the topic of tools for managing intellectual property. Here, the book lists some of the difficulties and tools available for managing IP and innovation in a context of incessant development. Another article discusses the assessment of intellectual property risk in collaborations or investments in startups, looking at IP issues related to technology or new businesses made by or in partnership with startups.

Then there is the relationship between the development of AI and IP protection, especially with regard to copyright. In this part, the book presents an article that elucidates concepts of creativity, originality, attribution of authorship and copyright infringements through the unauthorized use of information by AI. In the same context, two other articles in the book provide valuable insights into the works resulting from generative AI in the entertainment industries and the legal challenges of AI in music.

Also in the field of AI-generated inventions, the article entitled “The robot inventor: how to protect intellectual property in Artificial Intelligence creations?” deals with the issue of innovative works produced by AI, which, if they were produced by humans, would meet the requirement of patentability. Here, the book proposes solutions for the legal protection of AI patents. Similarly, another article entitled “Inventions generated autonomously by Artificial Intelligence and the possibility of patent protection” looks comprehensively at the possibility of patent protection for inventions generated autonomously by AI, providing a legal framework from Brazil and around the world to illustrate the issue.

In the area of human rights and fundamental guarantees, the book brings up several important topics, such as AI in the discussion of gender, a debate that is justified by the disparity between women and men working in the AI market today, as well as the need to understand the impacts of the arrival of AI on the discussion of gender itself. Also noteworthy is the article that analyses the digitalization of structural racism and its impacts, specifically reflecting on the influence of racism on the valuation or otherwise of intangible items sold on the metaverse, a well-known virtual reality platform. Also noteworthy is an article on the protection of children on digital platforms.

The collection is also concerned with debating personality rights and their reparation in the digital environment, which are discussed in an article aimed at bringing to light the challenges involving the protection of personality in the digital environment, taking into account the right to information and the problem of reparations for violations of these rights, as in the case of cyberbullying. From this perspective, another article explores the legal issues surrounding the regulation of digital influencers, addressing the phenomenon of cyber-influence and the challenges for regulating advertising by these actors.

Another important chapter discusses strategies for protecting IP in software licensing, also explaining the concept and how these intangible assets are legally protected. Still on the subject of licensing, the phenomenon of IP licensing between companies (intercompany) is discussed in a separate article which aims to consider issues such as the objectives of the owner of the asset with the license, as well as exclusivity, territoriality and responsibilities for monitoring infringements.

Finally, in the field of technology and development, the article entitled “IP as an index to leverage the circular economy, technology at the service of society” explains the relationship between the progressive abandonment of the logic of the linear economy (extraction and disposal) and the appreciation of intangible assets in the global economy. Another chapter discusses the use of technology to combat the supply of illegal products on digital platforms, providing perspectives on how companies are using AI and machine learning to detect and remove advertisements for illegal products online.

Launched by publisher Synergia, “Artificial Intelligence and Innovative Technologies: The New Era of Intellectual Property” is now available for purchase on the main book-selling platforms and on the publisher’s website. IDS congratulates the authors, including Dannemann Siemsen Institute Board Member Cândida Ribeiro Caffé, and wishes them every success with the book, which is extremely important for updating the debate on IP and technology in Brazil.

Note: For quick release, this English version is provided by automated translation without human review.