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Webinar: “Advertising by digital influencers: legal and self-regulatory aspects”

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Webinar

Day and Time

29/09/2021 - 02 P.M.

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On-line

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Free

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Webinar: Webinar: “Advertising by digital influencers: legal and self-regulatory aspects”

The Dannemann Siemsen Institute (IDS)  hosted on September 29th at 2:00 pm a free webinar on the legal and self-regulatory aspects surrounding advertising practiced by digital influencers.

Advertising and digital marketing, especially the influence marketing modality, have been consolidating as an important strategy for the dissemination of brands, products and services on the internet, and also as a new and effective tool for attracting and retaining customers.

In this new scenario, the figure of the digital influencer gained prominence, using social networks and digital platforms, such as Instagram, LinkedIn, TikTok or YouTube with thousands or millions of followers, to promote or evaluate products or services in texts or videos, often expressing their personal opinion, in order to exert a certain degree of influence in shaping the opinion of their followers and the general public.

Precisely because of the rapid expansion of this digital marketing and advertising modality, governments and public and private institutions have been monitoring its impact on the consumer market with greater attention.

Certain aspects such as the identification of the commercial and advertising nature of the content published online, as well as attention to ethical and legal precepts, such as the care with the publication aimed at children and adolescents and the protection of Consumer Rights and Intellectual Property, are essential to guarantee a minimum of transparency and legal certainty.

In Brazil, like other international institutions and bodies, CONAR (National Advertising Self-Regulation Council) recently published its “Advertising Guide by Digital Influencers” (2021) with guidelines for applying the rules of the Brazilian Advertising Self-Regulation Code.

To debate these and other issues, the IDS counted on the participation of great experts in the field and invites everyone to watch the event. Check it out!

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