Luiz Henrique O. do Amaral

Profile

Renowned professional Luiz Henrique do Amaral is deemed a reference in IP matters in Brazil. Commentators regard him as a notable figure with strong visibility in the market. He is an expert in franchising matters, routinely advising numerous national and foreign franchises. (Chambers Latin America 2017, Intellectual Property)

Sources say Luiz Henrique do Amaral "goes the extra mile and is very charismatic and active in the intellectual property field." He has remarkable expertise in franchising matters. (Chambers Global 2015)

Luiz Henrique do Amaral is a widely admired practitioner. Sources say: "He goes the extra mile and is very charismatic and active in the intellectual property field." (Chambers Latin America 2016)

Luiz Henrique do Amaral is widely recognised as an ‘outstanding IP practitioner,’ and is often referred to as "an authority in the field" by clients and peers alike. (Chambers Latin America 2013)

Luiz Henrique do Amaral has been chosen to receive the Marcasur Excellence Awards 2013 as professional reference in Intellectual Property in Brazil. (Marcasur 2013)

Luiz Henrique do Amaral is highly respected and singled out by sources as ‘a real reference point in the area.’ He has an exemplary track record for a wide range of IP matters, especially franchising. He represents several major Brazilian and foreign franchises and is general secretary of the World Franchise Council. (Chambers Latin America 2012)

Luiz Henrique O. do Amaral is a lawyer, Industrial Property Agent and Senior Partner and Board Coordinator of the Law Firm Dannemann Siemsen Advogados and of the industrial property firm Dannemann, Siemsen, Bigler & Ipanema Moreira.

Attorney-at-Law graduated in 1985 from the Cândido Mendes Law School in Rio de Janeiro. Specialized in commercial and transactional matters, Intellectual Property (trademarks, patents and copyright), franchising, licensing, anti-trust, Computer Law, transfer of technology, consumer protection laws, litigation at the judicial and administrative spheres in the above related areas.

Commendation of the Order of the Judiciary Power awarded  by the Federal  Labor Court – 2nd Region; Vice-President at AIPPI (Association Internationale pour la Protection de la Propriété Intellectuelle) elected in 2017; President of the Brazilian Intellectual Property Association (ABPI) from 2010 to 2013 and Permanent Member of the Board of Directors of the ABPI Member of the Membership Council (highest board) of the Brazilian Franchising Association (ABF); Secretary General at World Franchising Council (WFC) from 2009 to 2011; Member of the Biotechnology  Information Counsel (CIB); Mentor in Corporate Law at Endeavor; Member of the Board of Directors of the International Trademark Association (INTA) from 1999 to 2001.