{"id":106,"count":146,"description":"A trademark is the symbolic representation of products or services and therefore must be protected. The trademark is the most valuable asset of a business. The right of ownership to a trademark is acquired through registration at the National Institute of Industrial Property (INPI\/BPTO).\r\n\r\nThe Dannemann Siemsen firm has been dedicated for more than half a century to the protection of trademarks and distinctive signs, and has the recognition of the area\u2019s most renowned publication: Managing Intellectual Property. In addition to our experience, our professionals are committed to understanding the sector where each client operates.\r\n\r\nWe understand that a trademark is protected only when, in addition to the legal requirements, the security of its commercial value is guaranteed.\r\n<strong>\u201cBrazilian businessmen and women are waking up to the fact that a strong trademark makes the establishment of a loyal clientele and the development of goodwill possible which can generate enormous advantages in gaining market share.\r\n\r\nA famous trademark is a powerful symbol capable of concisely transmitting to the consumer a series of values and experiences that the businessman or woman wants to link to the product which maximises advertising spending.\u201d<\/strong>\r\nRodrigo Borges Carneiro\r\nIndustrial Property Agent\r\nFor clarity, the protection of trademarks in Brazil is set out in \u00a7\u00a7 29 of article 5 of the Federal Constitution, and by Industrial Property Law No. 9,279\/96 which updated the provisions regarding this matter.\u00a0 Trademark rights are also protected in international agreements such as the Paris Convention and TRIPS, both in force in Brazil.\r\n\r\nThe Dannemann Siemsen firm offers customers a department dedicated to the protection of trademarks, at the administrative level, that ranges from the carrying out of searches to obtaining an assessment of the likelihood of success of an application for registration, as well as the analysis and preparation of filing applications and the monitoring of changes in internal regulations and administrative decisions at INPI\/BPTO.\r\n\r\nWe are the oldest office practicing in the field of Industrial Property in Brazil, and we assist our clients, at home and abroad, via a specific and experienced department for the coordination of the filing of international trademarks. We have a choice network of correspondents with extensive experience in obtaining registrations in many different countries.\r\n\r\nAnother service that deserves highlighting is the drawing up of agreements, such as assignment, trademark licensing, and coexistence, including their recordal at INPI\/BPTO.\r\n\r\nWe advise our clients on a wide range of subjects related to new technologies and media, such as the appropriateness of trademark licensing and franchising agreements to digital media and specific contracts.\r\n\r\nIn Brazil and overseas, we are prepared to develop strategies to protect your trademark, with the carrying out of trademark coincidence search services, the preparation of applications and the extension of registrations, the provision of inspection services, putting together of oppositions, appeals and national and international nullity administrative procedures.\r\n\u00a0\r\n","link":"https:\/\/ids.org.br\/en\/library\/category\/trademarks\/","name":"Trademarks","slug":"trademarks","taxonomy":"category","parent":0,"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ids.org.br\/en\/wp-json\/wp\/v2\/categories\/106"}],"collection":[{"href":"https:\/\/ids.org.br\/en\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/ids.org.br\/en\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/ids.org.br\/en\/wp-json\/wp\/v2\/posts?categories=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}